Primal Layback Trucker Hat

New technology, even better freshwater fly rod. All Primal Rods are made better. It’s because we don’t use cookie cutter fly rod factories and we sure don’t expect you to...

Achieve the Highest ZEN with the new mid range Primal Euro Nymphing rod. The ZEN takes all of the best elements of the ZONE and creates the perfect gateway to...

Learning to cast a double hander is all about finding the right RHYTHM. Once you have that part of the equation sorted then there’s no holding you back. High modulus...

Saltwater fly fishing has never been easier to get into than now with the new Primal BLITZ fly rod range.  Advanced modulus fighting taper Corrosion resistant componentry High modulus 55MSI...

The RAW freshwater series of fly rods feature an ultra-high modulus prepreg of 65 and 57 MSI fibres held together with an extremely strong nano resin. This resin is so...

The new Primal WILD combines all of the good stuff that goes into our Primal freshwater fly rods and squishes it down into a mini-me 7'10" six weight version for...

Presentations must be on POINT when fishing tight twig waters and skinny streams, which is where the shorter length and slower action of these rods shine. Ultra high modulus 64MSI blanks...

We don’t care how seriously you take yourself, you may be an elite comp angler or a casual cat, we’ve created a collection of super-dialled euro sticks that are super...